DINKY (acronym)

DINKY is an acronym, short for dual income, no kids yet. DINKY was occasionally used (In the UK and India) to describe a high-earning couple who chose not to have children, and were therefore able to afford a more decadent consumer lifestyle than those with family responsibilities. The term was coined during the 1980s, at the height of "yuppie" culture, but never gained as much currency as the latter term.

DINK is still used in the United States, especially as a subset of Yuppies. DINK is also a term used to describe gay and lesbian couples who are particularly favoured by marketers, given their alleged higher than average income and education, frequent holiday travel and penchant for luxury goods.

References

Chasin, A., Selling Out: The Gay and Lesbian Movement Goes to Market, New York: Palgrave, 2000.

Fejes, F., "Advertising and the Political Economy of Lesbian/Gay Identity", in E. R. Meehan and E. Riordan (eds.), Sex & Money: Feminism and Political Economy in the Media, Minneapolis: University of Minnesota Press, 2002.