Erhard Seminars Training
Erhard Seminars Training, or
est (generally in lower-case), a controversial
New Age large group awareness training (LGAT) seminar program, became popular during the
1970s.
Werner Erhard (born John Paul Rosenberg) founded
est and conducted the first est seminar in
San Francisco, California, in October
1971.
The company originally incorporated in
1973 as a non-profit foundation in the State of
California under the name of
the Foundation for the Realization of Man. An amendment to the articles of incorporation, filed in July
1976, renamed it as the
est Foundation.
Pressman recounts how Erhard adopted the name "est" from a
science fiction book he had read:
est: The Steersman Handbook, written by
L. Clark Stevens and published in
1970. (Pressman 1993:40)
Others have noted that the word
est in
Latin means "it is" (or "he is" or "she is"), which seems appropriate to an organization which stressed the concept of
being (as in "ground of being") and emphasized use of the verb "
to be" in many of its rituals and catchphrases. (like "I am a stand..." or "what's so").
The forebears of est allegedly include
Martin Heidegger. Erhard himself cites
Zen, or as some have alleged, Westernized Zen. The "est" principle that we ourselves created this world as God and created amnesia so as to play a game on ourselves (or Himself) derives from the writings of
Alan Watts, a
hipster popularizer of religious thought, most notably of Zen and of other
eastern religions.
As quoted in
est: Making Life Work by Robert A. Hargrave, Erhard cited the influence of Zen,
Subud,
Encounter Therapy,
Gestalt Therapy,
Scientology and an obscure group known as
Mind Dynamics. Erhard's supporters would later accuse Scientology of having engineered a campaign against Erhard for his borrowing of key concepts, such as "being at cause", meaning the cause of an event. The Church of Scientology regards est and Erhard himself as "
Suppressive" and enemies of the Church.
[Church of Scientology Flag Executive Directive 2830RB of 25 July 1992, "Suppressive Persons and Suppressive Groups list"] Stone records the interpretation, both internally (Stone 1976:93) and externally (Stone 1976:97) which sees est as a component of the
Human Potential Movement.
Responsibility assumption formed an important part of the
est curriculum: however, critics charge that responsibility operated only in one direction, from the top down -- est Forum Leaders and Erhard himself tending towards autocratic shows of discipline.
Nowadays,
Large Group Awareness Training (
LGAT) programs like
Landmark Education contribute to promoting the ideas and concepts of Werner Erhard, though without stressing his name, his controversial reputation or his ideological forebears.
One can perhaps best grasp the nature of the
est program by reading through some of the many personal narratives available on the web. These illustrate the nature of
est from the points of view of both the program's supporters and detractors. The
Psychology Today article gives a factual account and occasionally shows up in on-line sources.
One participant,
James Slee, died during a seminar, and his family sued the organization. Other participants had breakdowns. Such occurrences occurred only very rarely, and courts have never established causation.
Eileen Barker, sometimes seen as a
cult apologist, wrote of the ambiguous status of est, speaking of "... movements which do not fall under the definition of religion used by the Institute [for the study of American Religion], but which are sometimes called 'cults'. Examples would be
est, Primal Therapy or Rebirthing." (Barker, 1989: 149)
Finkelstein wrote on the problems of categorizing est::"[The] literature resembles the early literature on encounter groups and other vehicles of the human potential movement; it consists of only a few objective outcome studies which exist side-by-side with highly positive testimonials and anecdotal reports of psychological harm. Reports of testimonials have been compiled by est advocates and suffer from inadequate methodology. More objective and rigorous research reports fail to demonstrate that the positive testimony and evidence of psychological change among est graduates result from specific attributes of est training. Instead, non-specific effects of expectancy and response sets may account for positive outcomes. Reports of psychological harm as the result of est training remain anecdotal, but borderline or psychotic persons would be well advised not to participate." (Finkelstein 1982: 538)
A segment on
60 Minutes in March 1991 portrayed Erhard as physically abusive to his wife and featured accusations by some of his daughters of incest and of physical abuse.One daughter later retracted allegations of violence, saying that a reporter had offered her two million dollars to "spice up" accusations. Defenders of "est" and Erhard alleged a sting operation by the
Church of Scientology, as detailed in the book by Dr. Jane Self (see below).
"Est" metamorphosed â€" supporters might say "transformed itself" â€" in
1980 -
1981 into the corporate "
Werner Erhard and Associates" (WE&A) and the course "The Forum". In 1991 WE&A became "
Landmark Education" and the course "The Landmark Forum". Landmark Education continues to operate seminars with similar methods and teachings. Pressman, comparing the Landmark Forum with the est course, states that the courses' "words and phrases ... had hardly changed" (Pressman, 1993: 267 - 268), and that a Landmark Education course presenter equated the two courses with the phrase "when this work was first presented" (Pressman, 1993: 271 - 272).
*
A look at est in education: Analysis, review and selected case studies of the impact of the est experience on educators and students in primary, secondary, and post-secondary education, by
Robert W. Fuller and
Zara Wallace, published January 1,
1975, by
est, an educational corporation.
Joan Holmes,
current president of
The Hunger Project, served as consulting educational psychologist for the preparation of this book.
*
The Graduate Review, a public newsletter sent to graduates of Erhard Seminars Training. Later re-titled
The Review.
The United States
IRS settled a dispute over alleged
tax evasion with Erhard by paying him $200,000 for wrongful disclosure of false information.
In another case, the United States Court of Appeals for the Ninth Circuit overturned this decision on
February 8,
1995, in the case
"Werner H. Erhard v. Commissioner Internal Revenue Service".
See also :*
Ellen Erhard v. Werner Erhard, United States Court of Appeals for the Ninth Circuit, Public Record, June 20, 1996, for issues related to IRS tax-petition disputes between
Werner Erhard and his second wife,
Ellen Erhard. The case decided as follows: "Ellen Erhard appeals the Tax Court's dismissal of her petition as untimely filed. We affirm."
For additional information, see
Landmark EducationSource: Hesse-Nassau Evangelical Church website:
* October 1971 - Erhard Seminars Training, first seminar in San Francisco, California
* 1973 - the Foundation for the Realization of Man
- incorporated, non-profit foundation in California
* July 1976 - est Foundation
- amendment to the articles of incorporation, California
* February 1981 - Werner Erhard and Associates
* January 16, 1991 - Breakthrough Technologies'':*signed by attorney
Donald R. Share:*
Art Schreiber as initial agent
*
January 23, 1991 -
Transnational Education Corp.*
May 7, 1991 -
Landmark Education Corporation:*
Brian Regnier signed as President and Secretary of
Transnational Education Corp:*
Harry Rosenberg as director and treasurer
*
June 5, 1991 - Werner Erhard and Associates International, Inc., now a subsidiary of
Landmark Education Corporation:*
Gilbert H. Judson, president:*
Regina Tierney, secretary
*
July 14, 1992 - Alexandria, VA - federal district judge rules Landmark Education Corporation did not have
successor liability, in the case brought by a Silver Spring, Maryland woman for emotional damages allegedly due to participation in
the Forum under Werner Erhard and Associates.
*
February 2003 - Landmark Education Corporation became "
Landmark Education LLC"
Staff/Participants/Individuals
Current/previous involvement, est, WE&A, Landmark Education, etc
*
Werner Erhard, a.k.a.
John Paul Rosenberg*
Harry Rosenberg -
current CEO of Landmark Education and brother of Werner Erhard (
John Paul Rosenberg)
*
Joan Rosenberg - Vice-President of Centers Division Landmark Education and sister of Werner Erhard (
John Paul Rosenberg)
*
Nathan Rosenberg - along with other employees, bought WE&A from Erhard in
1991*
Art Schreiber - Erhard's personal attorney, general counsel and Chairman of the Board of Directors of
Landmark Education*
Brian Regnier -
est trainer, founding member,
Landmark Education*
Nancy Zapolski - Vice-President in charge of course development,
Landmark Education, previously
est trainer*
Laurel Scheaf - President,
Erhard Seminars Training,
est trainer,
currently forum leader,
Landmark Education*
Steven Zaffron -
est trainer,
current CEO,
Landmark Education Business Development (LEBD)
*
Jerry Joiner -
M.D.,
medical doctor for
NASA,
est trainer,
forum leader within
Landmark EducationOthers
*
Fernando Flores - philosopher, helped develop curriculum for
Erhard Seminars Training*
Harry Margolis - tax attorney for Erhard's organizations
*
Stewart Esposito -
est trainer and CEO,
Erhard Seminars Training*
Robert Larzelere -
M.D., director of
Erhard Seminars Training's "well being department"
*
Enoch Calloway -
M.D.,
psychiatrist, former member, advisory board of
Erhard Seminars Training*
Wolfgang Somary -
investment banker, loaned
Werner Erhard and Associates $14 million
*
Joan Holmes - prior "consulting educational psychologist",
Erhard Seminars Training; founding CEO of
The Hunger Project*
Robert W. Fuller -
est participant, co-founder,
The Hunger Project*
John Denver -
est participant, co-founder of
The Hunger Project*
Ellis Duell -
est participant, past Chairman of the Board of Directors of
The Hunger Project*
Lynne Twist -
est participant, founding executive and past director of global funding for
The Hunger Project*
Steven Pressman - author of
Outrageous Betrayal: The dark journey of Werner Erhard from est to exile, (
1993),
St. Martin's Press *
James Slee -
est participant, passed away suddenly during an
est training session
* Charles "Raz" Ingrasci - headed
est mission to USSR, past officer of
Lifespring and board member of
The Hunger Project, now President of the
Hoffman Institue Quadrinity ProcessRelated Organizations
*
Werner Erhard and Associates*
Landmark Education*
The Hunger ProjectPhilosophical References
*
Werner Heisenberg*
Hanns Lilje*
hypnosis (
Napoleon Hill,
Maxwell Maltz)
*
Human Potential Movement (
Maslow and
Rogers and the
Esalen Institute)
*
martial arts*
Scientology (
L. Ron Hubbard)
*
Subud*
Zen (
Alan Watts)
... Erhard Seminars Training (est), a pricey, psychobabbling series of long and demeaning behavior-modification sessions that preached the virtue of selfishness.: â€"
Hunter S. Thompson in
Fear and Loathing in America (2001).
Even today, abundance theory is alive and well in many religious cults and in restrictive psychotherapy trainings such as est.: â€" Philip Cushman, Philip in
Constructing The Self, Constructing America: A Cultural History of Psychotherapy Reading, Massachusetts: Addison-Wesley Publishing Company, 1995, page 130
... the Werner Erhard est seminar ... the ... lucrative application of pop psychology.: â€" Robitscher, Jonas:
The powers of psychiatry. Boston: Houghton Mifflen. 1980, page 455
If God Had Meant Man to Fly, He Would Have Given Him Wings. or: Up to Your Ass in Aphorisms by Werner Erhard - Copyright 1973
The truth doesn't mean anything. It just is. â€" Werner Erhard
If you keep saying it the way it really is, eventually your word is law in the universe. â€" Werner Erhard
Man keeps looking for a truth that fits his reality. Given our reality, the truth doesn't fit. â€" Werner Erhard
If you experience it, it's the truth. The same thing believed is a lie. â€" Werner Erhard
In life, understanding is the booby prize. â€" Werner Erhard
Obviously the truth is what's so Not so obviously, it's also so what. â€" Werner Erhard
You don't get to vote on the way it is. You already did. â€" Werner Erhard
When you've said all of the bad things and all of the good things you haven't been saying, you will find that what you've really been withholding is, "I love you." You don't have to go looking for love when it is where you come from. â€" Werner Erhard
I know that you know that I love you, What I want you to know is that I know you love me. â€" Werner Erhard
Happiness is a function of accepting what is.
â€" Werner Erhard
Love is a function of communication.
â€" Werner Erhard
Health is a function of participation.
â€" Werner Erhard
Self Expression is a function of responsibility.
â€" Werner Erhard
It's much easier to ride the horse in the direction he's going.
â€" Werner Erhard
Life is a ripoff when you expect to get what you want. Life works when you choose what you got. Actually what you got is what you chose. To move on, choose it.
â€" Werner Erhard
Perfection is a state in which things are the way they are and are not the way they are not. As you can see, this universe is perfect. Don't lie about it.
â€" Werner Erhard
You're god in your universe. You caused it. You pretended not to cause it so that you could play in it, and you can remember you caused it any time you want to.
â€" Werner Erhard
If you're not all right the way you are it takes a lot of effort to get better. Realize you're all right the way you are, and you'll get better naturally.
â€" Werner Erhard
Don't change beliefs. Transform the believer.
â€" Werner Erhard
One creates from nothing. If you try to create from something you're just changing something. So in order to create something you first have to be able to create nothing.
â€" Werner Erhard
To make sure a person doesn't find out who he is, convince him that he can't really make anything disappear. All that's left then is to resist, solve, fix, help or change things. That's trying to make some thing out of something.
â€" Werner Erhard
Life is a game. In order to have a game something has to be more important than something else. if what already is, is more important than what isn't,the game is over. So, life is a game in which what isn't, is more important than what is. Let the good times roll.
â€" Werner Erhard
This is it. There are no hidden meanings. All that mystical stuff is just what's so. A master is someone who found out.
â€" Werner Erhard
The essence of communication is intention.
â€" Werner Erhard
If you could really accept that you weren't ok you, could stop proving you were ok. If you could stop proving that you were ok you could get that it was ok not to be ok. If you could get that it was ok not to be ok you could get that you were ok the way you are. You're ok, get it?
â€" Werner Erhard
The end is the end, or it isn't.
â€" Werner Erhard
The end justifies the means, or it doesn't.
â€" Werner Erhard
If God told you exactly what it was you were to do, you would be happy doing it no matter what it was. What you're doing is what God wants you to do. Be happy.
â€" Werner Erhard
There is a large potential market for the sale of "ordinariness" as a desirable commodity. Zen Buddhists, and other monastic communities, have been offering it for years.... A more modern version of ordinariness, on sale as a commodity, was Jack Rosenberg's 'est', or 'Erhardt [sic] Seminars training'. 'est', with its pretentiously small 'e', was a sixty-hour marathon, staged over two weekends, and based in a large hotel room with up to two hundred and fifty trainees and one trainer. Erhardt used his skills as a philosopher and salesman to provide a glossy training package that integrated Zen with more contemporary psychotherapies. The aim was to get 'it' by the end of the training programme. The 'it' on offer was 'enlightenment', the realization that there is no enlightenment, no key, no secret wisdom, no crock of gold at the end of the rainbow. In other words, candidates paid a considerable sum of money to get 'nothing' out of the training, and trainees were repeatedly reminded that when they finally left the hotel room, all that would happen would be that they would leave the hotel room and carry on with their lives... Sure enough, it worked. I got nothing out of it.... Unfortunately, although predictably, est 'graduates' tended to make rather too much noise and fuss about this nothing, and lionized Erhardt as though he were something special. He, again predictably, tended to puff up with this sense of being special. Consequently, the whole movement became yet another American carnival of noise and
messianism that grew rapidly at the end of the 1970s, with tens of thousands of disciples in the USA and Europe, only to decline just as quickly when it went out of
fashion. Therefore the market is currently wide open for someone else to offer another version of 'nothing', designed to help us come to terms with the miracle of nothing-special existence.'': â€" Howard, Alex:
Challenges to Counselling and Psychotherapy Houndmills and London: Macmillan, 1996: 72 - 73
An episode of
Mork and Mindy had
David Letterman playing an Erhard-like character by the name of
Ellsworth or ERC or
Ellsworth
Revitalization
Conditioning.
Six Feet Under (
Episode 16, Season 2, (2002): "The Plan") featured a seminar-delivery organization called "The Plan", which the character
Claire Fisher "instinctively" compared to "est".
*
Werner H. Erhard v. Commissioner Internal Revenue Service, United States Court of Appeals for the Ninth Circuit, Public Record, No. 93-70357 (9th.Cir. 02/08/1995)
*
An account of the life, influences and controversies surrounding Erhard*
Uncomplimentary article about est in Psychology Today (August 1975)
*
Independent Research, Case Studies, and Surveys (Landmark Education Website July 2005)
Skeptical web-pages
* Comprehensive list of articles on Erhard, est, Landmark, and Forum at the
Rick A. Ross Institute for the Study of Destructive Cults, Contoversial Groups and Movements
*
Independent presentation of the history, sources, methods and potential dangers of "est" (The
Skeptic's Dictionary)
*
Independent Pro and contra presentation of est and Landmark Education, followed by series of links to articles (Apologetics Index - Resources on Religious Cults, Sects, Religions, Doctrines, etc.)
*
Series of awareness-raising articles about est/Landmark Education (at SIMPOS, a Dutch "foundation for information on social problems and occult tendencies")
Books
* Eileen Barker
New Religious Movements: A Practical Introduction. London: Her Majesty's Stationery Office, 1989.
* W.W. Bartley III "Werner Erhard, The Transformation of a Man, The Founding of est" (Clarkson N. Potter, Inc., 1978)
* Adelaide Bry
est (Erhard Seminars Training): 60 Hours That Transform Your Life, Harpercollins, 1976
* Flo Conway and Jim Siegelman
Snapping: America's Epidemic of Sudden Personality Change, Stillpoint Press, 1995. [
1]
* V.J. Fedorschak "The Shadow on the Path" (Hohm Press,1999)
* Sheridan Fenwick
Getting it: the psychology of est* Carl Frederick
est: Playing the Game the New Way, Delacorte, 1974.
* Charles Y Glock and Robert N Bellah (editors)
The new religious consciousness, Berkeley: University of California Press, 1976
* Robert Hargrave
est: Making Life Work, Delacorte, 1976.
* Ray E Hosford, C Scott Moss, Helene Cavior and Burton Kerish
Catalog of Selected Documents in Psychology, 1982, Manuscript #2419, American Psychological Association)
* Ray E Hosford, C Scott Moss, Helene Cavior and Burton Kerish "Research on Erhard Seminar Training in a Correctional Institution"
* Espy M. Navarro and Robert Navarro
Self Realization: The est and Forum Phenomena in American Society Xlibris, 2002. ISBN 1-4010-4221-X
* Steven Pressman:
Outrageous Betrayal: The dark journey of Werner Erhard from est to exile New York: St Martins Press, 1993.
*
Rhinehart, Luke,
The Book of Est * Jane Self
60 Minutes and the Assassination of Werner Erhard: How America's Top Rated Television Show Was Used in an Attempt to Destroy a Man Who Was Making A Difference Breakthru Publishing, November 1992
* Donald Stone "The Human Potential Movement". In: Glock and Bellah (1976:93 - 115)
Articles in periodicals
* Brewer, Mark. "We're Gonna Tear You Down and Put You Back Together",
Psychology Today, August 1975
* Peter Finkelstein, Brant Wenegrat and Irwin Yalom "Large Group Awareness Training"
Annual Review of Psychology, 1982. Quoted by Barker, 1998: 56 - 57.
* L. L. Glass, M. A. Kirsch and F. N. Parris "Psychiatric disturbances associated with Erhard Seminars Training"
American Journal of Psychiatry, 1977; 134(3): 245-7.
* Peter Marin "The New Narcissism"
Harper's, October 1975, 251:45-56.
* Perry Pascarella "Create Breakthroughs in Performance by Changing the ‘Conversation'" (
Industry Week, June 1997)
* Eliezer Sobel "This Is It: est, Twenty Years Later" (
QUEST Magazine, Summer 1998)