Huntley-Brinkley Report
The
Huntley-Brinkley Report (sometimes known as the
Texaco Huntley-Brinkley Report, because of one of its early sponsors) was
NBC's flagship television news program from
October 29,
1956 until
July 31,
1970. It was anchored by
Chet Huntley in
New York City, and
David Brinkley in
Washington, DC. It succeeded the
Camel News Caravan, anchored by
John Cameron Swayze.
Producer
Reuven Frank at NBC is credited with development of the show, and is generally credited with the idea of having two individuals anchor a news broadcast. Huntley, who had been based in Los Angeles, and Brinkley, in Washington, were first put together as a team to host coverage of the 1956 political conventions. When the time came to replace Swayze, there were arguments over whom to use. Frank, in his memoir, "Out of Thin Air," said he suggested the combination. Frank also authored the broadcast's closing line, "Good night, Chet." "Good night, David. And good night for NBC News." This exchange became one of television's most famous
catchphrases, although both Huntley and Brinkley disliked it.
The lead-in music for the broadcast was the second movement (scherzo) of
Beethoven's ninth symphony.
Initially, the program struggled to attain viewership against its chief competition, the
CBS Evening News, anchored by
Douglas Edwards, and directed by the legendary
Don Hewitt.
Texaco saved the program after its initial run by purchasing advertising on the program for an entire year.
Huntley and Brinkley clicked as a team. Along with
Edward R. Murrow and
Walter Cronkite, Chet Huntley is widely considered to have possessed one of the best broadcast voices ever heard. David Brinkley's dry, often witty, newswriting presented viewers a contrast to the often sober output from CBS News. The program soon had more viewers than the
CBS Evening News, and maintained higher viewership levels throughout most of the
1960s.
Huntley handled the bulk of the news most nights, with Brinkley specializing in Washington (i.e., the
White House,
U.S. Congress, the
Pentagon) news. Having two anchors also helped during vacation periods; one could handle the full show if necessary, leaving viewers with a familiar anchor.
The impact of the
Huntley-Brinkley Report on popular culture of the
1960s can be illustrated by a verse from the
1965 song "So Long, Mom (A Song for
World War III)" by the satirist
Tom Lehrer:
While we're attacking frontally,Watch Brink-a-ley and Hunt-a-leyDescribing contrapuntallyThe cities we have lost...The newscast stayed atop the ratings until Huntley's retirement in 1970, although it started to slip as
CBS's
Walter Cronkite gained fame for his coverage of the space program, a field neither Huntley nor Brinkley had much interest in. Some contemporary observers at NBC felt the program began to slip after a
1967 strike by members of
AFTRA. Brinkley honored picket lines but Huntley, who viewed himself as "a newsman, not a performer" did not, remaining at the anchor desk.
This split puzzled viewers, who had come to admire them for their chemistry together. Ironically, that relationship was fairly limited -- they were in different cities and rarely met in person, except for live coverage of events. However, they would hand off to each other by saying the other's name. Actually, that was a signal to technicians to switch the long-distance transmission lines, going from New York to Washington, in the other direction, so that the other anchor could be seen.
Upon Huntley's retirement, the program was renamed
NBC Nightly News. At first, NBC decided to use a platoon of three anchors: Brinkley,
John Chancellor, and
Frank McGee. The arrangement, however, did not attract viewers, and after several months, John Chancellor was named solo anchor of the program. Brinkley made frequent reports and occasionally filled in for Chancellor. By the time NBC management settled the anchor situation,
Walter Cronkite and the
CBS Evening News had built a viewership lead which would last while Cronkite held the anchor desk until
1981.
That same year, Brinkley jumped from NBC to rival
ABC to host his own show
This Week with David Brinkley, a spot he held until retirement in
1996.