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Megamart: Encyclopedia BETA


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Megamart

The Megamart logo

Megamart was an Australian chain of stores owned by Coles Myer which sold electrical and furniture items. It was a sub-store of department store chain Myer, so it was also known as Myer Megamart. Some Megamarts were bigger than whole Myer stores alone.

According to Business reporter Stephen McMahon, the reason Megamart closed was that its "...small footprint meant it struggled to compete with rivals such as Harvey Norman and Dick Smith - while cannibalising Myer's own sales."[1]

History

* 1998: Myer open the first Megamart store in Coorparoo, Queensland.
* 2001: Myer announces plans to expand the Megamart chain of furniture and electrical stores.
* 2005: Coles Myer announces plans to "divest" Megamart due to poor performance. All stores stopped trading on 13 November. Out of the nine stores, six were bought out by Harvey Norman while the remaining three are to remain closed.

External links

* Australian IT - Megamart goes Harvey Norman
* Coles Myer kills off Megamart



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