Supermac's
Supermac's is a major
Irish fast food franchiser.
The first Supermac's opened its doors in
1978 in Main Street,
Ballinasloe,
County Galway,
Ireland. It was founded by former school teacher
Pat McDonagh after he failed to get planning permission for a pool hall in the same town.
In 2000 Supermacs boasted a turnover in excess of £45m and had over 2000 employees. Today it serves an average of over 320,000 customers a week. It currently has over 50 outlets nationwide ranging from
Gort in
County Galway to
Fermoy in
County Cork.
Whilst the stores are all owned by the individual retailers, they almost all hold the same format of a two storey store on the main street of a town, with
plastic seating and the serving counter downstairs, and more seating with a children's play area upstairs. Almost all have wall-mounted
televisions playing
MTV or
Sky News. Opening hours are usually long enough to catch customers from mid morning to the post-pub closing rush, often requiring the store to stay open longer than any other in a
rural town.
Unlike many fast food franchisers, Supermac's offers a broad range of foods including fries, burgers, chicken, pizza, fish and ice cream. In trying to give a healthier image like the other fast food franchisers recently, Supermac's has added several new products such as the Chicken Ciabatta and the Chicken Tortilla Wrap. It has also expanded its more traditional fried food range. The Garlic and Cheese chips were put on sale 4 years ago, and has become an instant late night classic.
Other popular items on the menu include Curry and Cheese chips, the Chicken Burger, and the Pizza Slice. The Pizza Slice was once a very popular choice amongst late night customers, but has fallen out of favour in recent times.
The company's motto is
Tasty and Tempting food at Supermac's. Supermac's invests heavily in sponsorship, currently sponsoring over 400 different events, teams and projects - its most famous sponsorship is that of Galway
GAA.
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