Television system

A television system is a Canadian term for a group of television stations which share common ownership, branding and programming, but is not considered a full television network.

In current practice, a television system may be either a small group of independent stations with common branding, such as CH, A-Channel or Citytv, or a group of affiliates of a larger network, such as CTV Atlantic or CTV Northern Ontario, which are legally licensed as multiple stations but effectively act as a single station for programming, branding and advertising sales purposes.

History

The term likely originated in the early 1990s when CanWest Global Communications, then a fledgling owner of independent stations airing common programming, began using "CanWest Global System" as a secondary brand for its various stations. Soon after, the Baton Broadcasting System launched as a secondary "affiliation" linking another station group. In that sense the term "system" was intended to give the impression of a full network service without any of the additional regulatory responsibilities, such as enhanced Canadian content requirements, associated with a CRTC-issued network licence. Much like today's systems, however, both CGS and BBS operated in relatively few markets compared to full "networks" such as CBC or CTV.

CGS was subsequently rebranded as the Global Television Network but never applied for a network licence from the CRTC. In 2001, CTV surrendered its own network licence. Indeed, as defined in Canada's Broadcasting Act a "network" is an operation whereby the programming of a station is controlled by a different company ([1]). As both CTV and Global now own stations serving virtually all markets, a national network licence would be redundant. Nevertheless, such "station groups" are now regulated in much the same way networks were regulated in the past.

Based on their national reach and the very limited differences in programming between stations, CTV and Global are both considered "networks" by the media and by the general public, notwithstanding the legal definition.

In the few markets where CTV does not own its own stations, programming is provided through a network licence that applies only to the applicable markets ([2]). Global, meanwhile, simply sublicenses its broadcast rights to local stations (i.e. stations pay for programming, as opposed to the traditional North American model of networks paying stations).